Progress Update #2: A Mess Became Clarity

At the beginning of May, I decided to step away from all of it. The blogging, the podcasting, the bedtime story recordings. I needed a break, and sometimes that step back ends up being three steps forward.

This time, it wasn’t three steps. It was a jump.

The moment I went all-in on Claude AI, Pro subscription, Claude Code running constantly, something unlocked. My brain stopped spinning in place and started producing again.

Ideas for micro-SaaS builds, structural clarity on the business side, and the quiet emergence of what I’m now thinking of as a permanent capital company. No outside investors. No dilution. Just something I can build and hold.

On top of shipping my first micro-SaaS built entirely with Claude Code, I also managed to zoom out. That’s the part that surprised me most. I was finally seeing clearly what I actually want to prioritize.

Three things came into focus: my personal blog and podcast, a Story Brew redesign, and a new format I’ve been sitting on for too long.

Personal Blog & Podcast

I’ve said this before, but I’ll say it again because I mean it more now: I want to treat this blog as an open diary. Not a content strategy. Not a niche play. Just a place where my thoughts live, in whatever form they take that day.

Early on, I was too conservative about what I published here. I kept asking myself whether something was “worth posting.” I’ve stopped asking that. Anything goes: subject, format, frequency.

The same logic applies to the podcast. I have notes, anecdotes, and half-formed observations sitting in my phone that would make perfectly good recordings. I just haven’t been doing it. That changes.

Story Brew Redesign

Story Brew is one of those things I can’t let slide, even during a heavy build phase. I consider it a real pillar of what I’m doing as a content creator.

Right now, I’m working through a redesign of the website, but still deciding whether to keep it in WordPress or migrate it to a more complex stack, which I’ll explain properly in a separate post.

Alongside the design work, I’m planning at least 15 new bedtime stories, all written and ready to record. I’m estimating I’ll be back in the recording booth within a month, maybe less.

The Unfiltered Monologue

This one has been sitting on the shelf for a while. The idea is simple: a solo monologue format where I pick a specific topic. Something I have an actual opinion on, or an interesting question I found on Reddit, and just talk.

For a long time, I was hesitant about whether it would step into the personal podcast journal. But they’re different things. The journal is a daily life and ongoing updates.

The Monologue is more deliberate. A specific topic, a point of view, and me sitting with it for twenty or thirty minutes.

I did a trial run and uploaded it to Spotify, then paused. Timeline is still open, but my guess is I go full send sometime this summer, with enough published by September that it doesn’t feel like another abandoned experiment.

The clarity that came out of this break wasn’t planned. I wasn’t looking for it. But somehow stepping away from the output forced me to actually see the whole picture again.

I, Pieter Borremans, apparently, need to go quiet before he figures out what he wants to say.