Pieter Borremans

Author: Pieter Borremans

  • After 20 years, I finally ditched WordPress (except for this blog)

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    Pieter Borremans
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    I never thought this day would come. I’ve been an avid WordPress user for two decades. I can spin up a WP site in a few minutes with my eyes closed, half asleep, on autopilot. I’ve been living in cPanel and random Themeforest themes for most of that time, until I switched over to the…

  • The Workflow Changed. The Routine Had to Follow.

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    Pieter Borremans
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    For a long time, I told myself I was done with building and navigating entrepreneurship. I took a long break. Years of relaxation, and I genuinely believed I was pivoting toward a quieter path as a content creator. Write, record, publish. Keep it simple. I was comfortable with that. Then the itch came back. It…

  • I’m Building a Niche Blog Network (And Why Blogging Isn’t Dead)

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    Pieter Borremans
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    Every few years, someone announces that blogging is dead. It’s been Reddit’s favorite take since at least 2012. And every time, it quietly gets proven wrong. The latest version of this argument has AI search as the villain. Google buries organic results under AI overviews. People ask Claude instead of searching. Traditional publishing, the argument…

  • HIGH&LOW: The New World – I Can’t Wait For This

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    Pieter Borremans
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    For some bizarre reason, I stumbled onto the High&Low series when the first movie came out in 2016. I was hooked instantly. The franchise is Japanese, and Shigeaki Kubo has directed most of the major entries. By that point I was already deep into K-dramas and C-dramas, and I’ll say it outright: Korean action movies…

  • I Don’t Know If I’m an Expat, or Just Someone Who Never Went Home

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    Pieter Borremans
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    I’ve been alive for 44 years. I took a moment recently to trace where those years went. Geographically, I mean. And the result genuinely confuses me even now. Born in Indonesia. Adopted at six weeks old. Raised in Brussels, in a French-Belgian household. University in Antwerp. Then the United States, during the Obama years, followed…

  • Rebranding Story Brew for Further Scalability

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    Pieter Borremans
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    A while back, I started Story Brew. Simple concept: I record bedtime stories for English learners at the B1–B2 level and put them on Spotify and YouTube. No AI voices. Just me, a mic, and a quiet room. Around the same time, I was trying to vibe-code a note-taking app for language learners. That failed…

  • Did I Fall Into a Builder’s Rabbit Hole With Claude AI?

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    Pieter Borremans
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    I used to roll my eyes at the “ship fast, worry about the rest later” crowd. I’d seen enough startup graveyards. Full of solo devs and indie hackers who built in a frenzy, shipped a dozen half-finished things, and disappeared quietly. I didn’t want to be that person. Then I re-read my own post about what…

  • Is Traditional Consulting a Dying Industry?

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    Pieter Borremans
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    For years, I’ve been consulting mostly quietly, in the background. For startups, SMEs, and high-net-worth individuals. I genuinely enjoyed it. The cases, the challenges, the kind of thinking-on-your-feet problem-solving that you can’t really replicate anywhere else. Then, somewhere around 2022, the work dried up. Not because I stepped away. Because the demand almost completely disappeared.…

  • I Built an Entire OS Dashboard for My Needs

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    Pieter Borremans
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    Subscription fatigue is real, especially when you’re juggling multiple projects, hopping between tools that each do one thing and require a separate login, a separate tab, and a separate mental context switch. I was deep in that for years. Then I swapped careers, got comfortable building with Claude AI, and launched my first few micro-SaaS products. Somewhere…

  • Progress Update #2: A Mess Became Clarity

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    Pieter Borremans
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    At the beginning of May, I decided to step away from all of it. The blogging, the podcasting, the bedtime story recordings. I needed a break, and sometimes that step back ends up being three steps forward. This time, it wasn’t three steps. It was a jump. The moment I went all-in on Claude AI, Pro…