I was stuck on the right format for Echo Room, but I think I finally got it
Writing blog posts is one thing. Planning, recording, and launching a new podcast in September is a whole different beast. And just like with everything else I do, I went into Echo Room impulsively first and figured out the rest later.
My dumb ass thought it was a good idea to start another podcast on top of recording stories for English learners and keeping up my personal audio diary. For a long time I was sure the idea was solid. Then I realized it was more work than I'd planned for.

I did the math on recording time, and that part was never the issue. The real problems were:
What I'm trying to achieve, and is it even the right format?
Would it interfere with my personal audio journal?
Am I creative and fluent enough in English to talk about a topic without editing myself?
I looked back at my original goals, back when I announced a full reset to focus on content creation. That plan changed the moment I started vibe coding, chasing what I wanted to build instead of what I said I'd do.
As much as I love building, I want to succeed as a content creator across different formats, and podcasting is one of them.
Format and comfort
The one thing I don't want right now is guests, interviews, or dialogue. That takes too much mental bandwidth and organization. For now, Echo Room needs to be a safe space to listen to, but also a safe space for me to speak.
So the right format was always monologue. Talking, rambling, giving my perspective on something I care about without restrictions.
Then I realized something else: this format might actually work well. Plenty of people are on the road, or just want to listen without interference from a second voice.
One voice is easier to process. There are thousands of podcasts out there, but far fewer monologues, and that niche might be an advantage for me.
Besides, when it's just me talking, I'm more comfortable. I'm not giving a TEDx talk or explaining fucking rocket science. I'm just sharing what's in my head.
Scrolling through YouTube Shorts and other platforms lately, the flood of AI voices is always the same ones. And it is tilting the fuck out of me. So many channels are optimizing for output and have stopped caring about authenticity.
Would it get in the way?
My biggest fear was that Echo Room would interfere with my short-form audio journal. Zooming out, some overlap is inevitable. But it's overlap in a good sense.
As a part-time content creator, I think 1+1 equals more than 2. An anecdote or incident I mention in my short journal, or something like my recent Apple Watch rejection, could get expanded into a deeper topic somewhere else.
And even when it does, I can link or highlight it in the Spotify and YouTube descriptions, funneling listeners to my blog and back, hopefully picking up a newsletter signup along the way.
So it's more of an upside than a downside. The more I record or write, the more inspiration I find for going deeper on the anecdotes and posts that deserve more room.
Creativity and fluency
The last blocker I had to work through was this question: am I creative and fluent enough in English to talk about a topic without edits?
A short mental note is one thing. A real monologue podcast demands more focus and better fluency, especially since English is only my fourth language, statistically speaking.
Then I asked myself: why would I even fucking care? Echo Room is my space first. I don't need to cater to the entire world.
I think of Echo Room as an extension of my blog, another piece of building a content creator profile. There's nothing to sell or promote inside it either.
Read also: Echo Room: I'm Launching a Long-Form Podcast
Echo Room is a place for me to vent, talk, and think out loud into a microphone. When you're building alone, behind a desk most days, that kind of venting and publishing becomes an outlet in itself.
Once I shifted that mindset, the creativity started flowing again, and the fluency worry faded. Just like blogging, the first twenty episodes will probably be rough, bad pacing, too many stop words, too many "uhs." I'm okay with that.
Echo Room is an extension of my DNA. And I think real, unedited human voices are going to become rarer in podcasting, not more common, as more channels lean into AI narration. That's the long game I'm betting on: staying in this space with my own voice long enough that it starts to mean something.
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Written by
Pieter Borremans
Writer·Content creator·Founder
Based in Taichung, Taiwan and London, UK, this is Pieter's personal journal and builder's blog: field notes on entrepreneurship, solo business-building, and the unfiltered reality of creating online. Alongside it, he's chasing one absurd goal in public, $168M USD in lifetime earnings, tracked live from zero.
