Thinking
- 5 min readSep 09, 2026Hardware upgrade, part 2: do I really need all of it?
A month ago I wrote about going for a full overhaul: new desk setup, new Apple hardware, new accessories, a new podcast microphone, the works. And if you read t…
- 6 min readSep 09, 2026Gemini, Claude, ChatGPT and Kimi: how I labeled them and use them
I'll admit it upfront: relying on a single AI platform for everything was never the smartest choice. I experienced that firsthand this year, and it pushed me to…
- 9 min readSep 08, 2026Study Brew: planning, deconstructing, and thinking ahead
I'm ahead of schedule. I feel far more comfortable now than I did during the honeymoon phase of vibe coding , and I've gone back and forth in my head trying to…
- 8 min readSep 05, 2026My honeymoon phase with vibe coding is over
I started my official vibe coding journey on May 9th, 2026. Four months later, I can tell you it's been a wild ride. I haven't sugarcoated any of it. Go through…
- 10 min readSep 04, 2026I turned down $8,000 for my domain, and built TWO Docs instead
I've been writing more than usual lately, but today's post is different. It's not something I planned (again). It's something I needed to get down and publish.…
- 4 min readSep 04, 2026ChatGPT wouldn't take my money, so it's back to Claude
A few days ago, I wrote a post venting about Claude's stupidity and said I was canceling my subscription to try Codex and ChatGPT for a month instead. Fate had…
- 3 min readSep 03, 2026Pinterest is set. What's next?
September is loaded with content creation. But creation is one thing. Distribution is another. Not that I am too worried about it. I wrote quite a bit in August…
- 3 min readSep 02, 2026I underused my own SaaS app, until now
I think I committed the biggest sin a founder can commit. I built a SaaS I'm genuinely proud of , and I wasn't using it. I can only blame myself for that. But b…
- 7 min readAug 29, 2026Cancelling Claude, it's the right time for me now because stupidity runs off the charts.
It's Saturday. I wasn't planning to write anything extra today. Then I sat down for what should have been a fifteen-minute pass on a file. A simple adjustment,…
- 4 min readAug 29, 2026I was stuck on the right format for Echo Room, but I think I finally got it
Writing blog posts is one thing. Planning , recording, and launching a new podcast in September is a whole different beast. And just like with everything else I…
- 4 min readAug 27, 2026My game plan for Study Brew: I almost blew it
In March this year, I started with a concept and a dry run: recording bedtime stories for English learners at a B1 to B2 level. I wasn't thinking much of it yet…
- 6 min readAug 25, 2026Claude got so dumb, so I stopped relying on it alone
Soooo.... I became a content creator, turned founder again, and lately someone who spends his evenings arguing with Xcode about why a button won't align. I did…
- 5 min readAug 24, 2026Less building this week, more writing, recording and planning
If you caught update #9 , you know where this picks up. And the short version for this week is: less building, more writing, recording, and planning. After sitt…
- 3 min readAug 15, 2026Spacemail outage: stay or go?
Spaceship's house was on fire not long ago. The moment Spacemail's outage hit, I couldn't stop myself from writing about it. That post pulled the most traffic I…
- 3 min readAug 13, 2026Spacemail is down, and I blame them, but mostly myself
A few months ago I ditched Google Workspace and Google Mail entirely . I moved everything to iCloud Mail (custom domains), plus Spaceship for the rest. Spacemai…
- 8 min readAug 12, 2026My MVP is ready. I still don't have a marketing plan.
As the title says. And by design, I wasn't going to think about marketing or client acquisition until I finished the final stages of my docs editor MVP. I've me…
- 8 min readAug 08, 2026I need a full hardware upgrade, and I have no idea where to start
We're getting closer to September, and I've set myself three goals: start recording stories for Study Brew, get Echo Room off the ground , and map out content f…
- 4 min readAug 04, 2026Subscription check: what I'm paying now, and what's coming
We're in the second half of the year, which means it's time for my subscription audit. I already cut a lot of this last year and thought I'd landed on something…
- 3 min readAug 02, 2026Hitting my Claude weekly limit again. Another pivot to balance life and work.
It's been another intense week. I didn't realize how much I'd been doing, mostly building out the docs editor app and overhauling the website . Then, Friday mor…
- 3 min readJul 31, 2026I need a social media content plan, and I suck at planning it
I finally centralized everything into one dashboard . All the content, all the platforms, one place to see it all. I am feeling very organized for about five mi…
- 5 min readJul 26, 2026Hitting my weekly Claude limit for the first time. That wasn't the real problem.
I've been talking about Claude AI a lot on this blog lately. But this one's worth writing down properly, because it caught me off guard. Claude has been the big…
- 5 min readJul 16, 2026Claude AI Is both my greatest tool and my biggest frustration
I never understood why people on Reddit obsess over comparing one AI model to another. Every week, some competitor drops an update, a new feature, an improved l…
- 5 min readJul 14, 2026I spent an hour talking to Google's AI about SEO
I never used to touch Google's AI in search. That little chat box that shows up, I always scrolled straight past it. Then today, for no real reason, I opened it…
- 4 min readJul 04, 2026I’m Building a Niche Blog Network (And Why Blogging Isn’t Dead)
Every few years, someone announces that blogging is dead. It’s been Reddit’s favorite take since at least 2012. And every time, it quietly gets proven wrong. Th…
- 3 min readJun 30, 2026Rebranding Story Brew for Further Scalability
A while back, I started Story Brew. Simple concept: I record bedtime stories for English learners at the B1–B2 level and put them on Spotify and YouTube. No AI…
- 4 min readJun 29, 2026Did I Fall Into a Builder’s Rabbit Hole With Claude AI?
I used to roll my eyes at the "ship fast, worry about the rest later" crowd. I'd seen enough startup graveyards. Full of solo devs and indie hackers who built i…
- 4 min readJun 28, 2026Is Traditional Consulting a Dying Industry?
For years, I've been consulting mostly quietly, in the background. For startups, SMEs, and high-net-worth individuals. I genuinely enjoyed it. The cases, the ch…
- 4 min readJun 24, 2026I did more in 30 days with Claude than I did in a year.
I've been on a long, slow struggle. What to do, where to look, how to calibrate myself, all while dealing with some personal issues and clearing up the wreckage…
- 4 min readApr 30, 2026Going to Experiment With Ridiculous Apps
I don't know how to code. I want to get that out of the way right now. I've made three attempts at building a note-taking app for language learners. Nothing fla…
- 6 min readApr 20, 2026Is It Too Late to Start on YouTube? (I Asked Myself the Same Question)
The question came up again recently, and this time it hit differently, because I'm the one starting. Not just thinking about it. I've been building out my conte…