I think I found my place in content creation

This week's been a wild one. And looking back at how much I wrote, with an average of 1.8 blog posts a day, it's almost like I'm acting like a fucking maniac. Unsustainable, probably. But it never feels like real writing to me, because most of what I put out is really just ad hoc documentation of whatever I'm doing.

It's also my outlet. When I'm not building, I could easily write things down in some fancy playbook somewhere, but I've found this format suits me better.

Write, think, iterate on what I'm building, repeat. In between, I write the occasional post tied to my 168M challenge, or an opinion about a startup, and that's probably the closest thing to a label I've got if I have to classify myself as a content creator.

Where this started

I quit building and working a long time ago. It was only in 2025 that I decided to become a content creator and blogger, followed in 2026 by my first real attempt at a vibecoded app.

Back then, none of it was defined. Not the content creator path, not the solo builder path, and definitely not Ryoka Group, led by OnPoint VC, which is my true endgame.

For months I couldn't put a label on any of it. I had the direction. I wanted to turn this blog into an authority. I just didn't know what kind yet.

One thing I knew for sure: I didn't want to play it safe and grind out the same generic content everyone else competes over. I wasn't in the mood to play the legacy SEO game either.

Removing the SEO game

The moment I started stripping out everything that didn't matter to me, it got a lot clearer. If you look back at the roughly 90 posts I've published so far, a few of them were more careful with content and titles, maybe a tiny stab at legacy SEO.

But I can say with confidence that 90 percent of my current output is written on drive, motivation, and passion, with the occasional accidental high-traffic post like Spacemail or Warmwind OS thrown in. It comes down to this:

I said fuck it to standard SEO rules. This blog is my life, my findings, and my titles are exactly what they need to be for whatever the fuck I'm doing.

If I force myself into the SEO playbook, I don't think I can keep using this blog as an archive of what I'm doing, let alone write at such a pace.

Today

The more I write, the clearer it gets where my place as a content creator is. It's not the SEO play. It's the un-SEO style, the one that removes the limits for me, and it turns out that's better content for people with similar interests anyway.

In August I wrote 29 blog posts. Today I'm already at 19-ish, and we're not even halfway through September. Fucking hell.

But now I see it clearly. I can build an entire public timeline of my SaaS app, the pivots, the frustrations, all of it uncopyable by other bloggers. As a non-native English speaker, my edge was never going to be perfect writing.

My edge is the raw, unfiltered, don't-give-a-fuck style that becomes a moat in a niche industry.

Someone recently asked me how I keep up. How I write this much, make it look like child's play, and still build shit left and right. I told him the real reason is that I don't treat my blog as a monetary vehicle. I treat it as an undeniable track record of what I've built.

I told him: imagine if I succeed with my SaaS app and suddenly show you a graph hitting 10K MRR. Would you believe it? Or would you rather look at a hundred blog posts tracking the build since May 2026 and watch how I got there, nothing left out?

Content creator, builder, founder

I started to wonder if my labels were even right. Now I think they are.

What most people don't realize is that content creation, in podcast form and blog form, is what helps me build. And by building, I create more content, which is firsthand experience nobody can fucking copy.

Sure, people can copy my ideas and my builds. They can't copy the entire process, the screenshots, the stupid shit I've done, or the fact that I torch my own ass more than I'd like with embarrassing numbers and outright fails.

That's when it clicked.

I found my place in true content creation by bypassing SEO standards entirely, and I still add value toward my long-term goals. I'm not a traditional blogger.

I'm a builder and founder of OnPoint and Ryoka who happens to write everything down without filters and uses that writing as an edge to build and operate better, not to slow down.

That's my moat, I think.

Building produces content for me, but writing content is how I detox, debug, and take stock of where I'm fucking at. Finding my place took a while, through the messy honeymoon phase and the fuckery that came with it, but what's four months against a ten-year plan?

My goals in content creation

It goes beyond writing for me. I don't see myself becoming a vlogger or a streamer, at least not yet, but who the hell knows. What I do know is that beyond writing here in my personal journal, recording for Study Brew, Echo Room, and my personal audio journal is in my wheelhouse.

It didn't go well a few days ago when I tried to pick recording back up, but that's a bump, not a mountain. During that fight with GarageBand, though, I realized there's something in between that I've been thinking about.

Read also: I started recording again, and it was a disaster

I'm extremely comfortable writing, and I love recording stories, but those stories are tied to adults learning B1-B2 English. I'm considering building a low-friction sub-group with stories for kids learning A1-A2 English, three to four minutes tops per story.

Still just a thought, but I think I'll pursue it, mostly because I love the educational side of it and I'm deeply invested in Study Brew as a whole.

Another goal is to write an actual book. Authentic, the way this blog reads, and it should mostly get written once I've proven the 168M challenge to some degree and successfully delivered at least one SaaS app.

I also want to build a digital product line eventually, though I don't know exactly how to approach it yet. I don't want any of the stupid AI-generated nonsense that adds zero value.

Maybe one or two free short blueprints to start, an extension of the blog itself, a recap of a timeline turned into something others could learn from.

Anyway, I found my place. I'm happy with where this is right now, blogging front and center of my daily life, and everything else. The building, the audio, the eventual book, just orbiting around it.