Four blogs, one plan: update #4
I've always loved writing. Not because my skills are PhD material, or dressed up with fancy words to sound smarter, but after a genuinely good conversation with Google's AI, I'm even more convinced that writing, blogging in a natural voice, isn't dead.
I've always considered niche blogging, or content in general, a long-term hedge against the instability of building things at scale. And I still believe in the power of content marketing that leans into personal branding, authenticity, and writing from real experience.
Anyone can spin up ten bullet points and ask an AI assistant to turn them into a blog post. But a lot of bloggers got burned by that laziness. They stopped caring about writing anything real.
Anyway, that's a conversation for another post. Today I just want to share where things stand.
After a design overhaul across most of my projects and blogs, I sat down for a bit to figure out my content plan.
I'm leaving podcasts out of this one. Echo Room and my personal audio journal get treated separately; they're not part of this plan.
Where things stand
This blog, the one you're reading, is the obvious starting point. It's where I share progress, personal development, and whatever I'm working on at the time.
Pieter.tw is my second personal blog, focused on life as a foreigner in Taiwan. This always felt like it deserved its own corner of the internet, since it's tied to exploring a country, a culture, and learning Chinese.
Indiehacker.blog covers solo entrepreneurship: the hardships and what it takes to build a name for yourself while working in isolation.
StreetPointblog.com (currently in build phase) is the newest addition, part of expanding my niche publishing network. One dispatch a week. Observations, readings, experiments. No niche, no schedule pressure.
That sounds like a lot to take on, especially while I'm building a dozen SaaS apps, free and paid. Written out like that, it sounds even worse. But after some puzzling and figuring, I landed on a format, pace, and type of content that fits each one.
Read also: I build software like a toddler learning to walk
How often then?
In order of priority: this blog gets the highest frequency, three posts a week on average. Indie Hacker blog runs at two posts a week until I hit a fifty-post threshold, then it scales down to once a week.
Pieter.tw goes out once a week, no pressure, no set schedule. StreetPoint follows the same pace, once a week, also with no fixed schedule.
Why the pace makes sense (for me)
For me, this blog is just an open journal in a slightly more polished form. Writing here moves fast, because there's so much to share, and I don't care much about writing SEO-optimized titles just to game search engines.
The same goes for my Taiwan diary. I've been living here for almost a decade and never really shared much of it. That makes it easy, frictionless content, the kind that's already sitting there waiting to be written down.
The other two blogs ask for a bit more depth. But they're still rooted in my own experience and observations, matching things I either currently do or have done.
The bigger picture
I think these four blogs are a foundational pillar for growing Ryoka Group.
One is tied to personal branding, which really just means this blog, where writing in public as Pieter Borremans is the whole point.
Another is tied to Study Brew, for language learners; that's my second personal blog. Another one is connected to startups and founders, and the last one is more of an abstract idea, for people who just like reading what I write; that's StreetPoint.
Read also: Rebranding Story Brew for further scalability
For 2026, I think these four are more than enough, before I risk adding something I'd end up neglecting anyway.
But four blogs are only the visible part of this. The plan behind them runs deeper and further out than what's live right now. This is just the part you can see. Tip of the iceberg.