Subscription fatigue is real. That’s a rich take coming from someone who builds SaaS and micro-SaaS products at this very moment, but I can’t argue with the numbers.
Most people overpay for subscriptions, or just stop tracking them until the bill quietly wrecks their monthly budget.
In the US, the average household has 7 to 8 subscriptions, costing more than $200 a month.
Younger generations are worse. Some spend over $350 a month across 10 to 20 subscriptions. I find that ridiculous.
And that’s just consumer spending, not even business tools. I don’t know how that looks in ten years if it keeps growing at this rate.
The worst part is that most people don’t know what they’re paying for. They don’t know their monthly average, and they definitely don’t know what it adds up to over a year.
Earlier this year, I did my own subscription audit. Cut most of them and dropped my overhead, personal and business combined, by 70%.
Meet Kiroka
While I was on a building streak with Claude AI, I couldn’t resist making something simple: a free tracker for your subscriptions, with monthly averages, estimated yearly costs, and reminders before renewals hit.
I’d seen other subscription trackers before, but most of them charge a premium for the features that actually matter. Paying a subscription to track your subscriptions is absurd.
So I built Kiroka as a fully working web app for anyone who wants to get a handle on this.
The MVP dashboard and site are live now, including email reminders 7 and 3 days before a subscription renews.
I tried to steer away from a standard SaaS build. I wanted something that feels more consumer and family-friendly, not another dashboard built around growth metrics.
The only way I’m monetizing it is through donations, and that’s fine by me. Not everything I build needs to become a subscription itself That would be a little too on-the-nose anyway.
What’s next for Kiroka?
- Keep it a web app, to keep costs low
- Add a share card, so people can share their subscription list and compare with others
- Make it more family-friendly, with support for households
- Let people invite family members or guests. Useful for shared accounts
- Build a directory of curated software and subscriptions, with a light touch of promoting my own products, plus small commissions from a few sponsored listings
- Improve the day-to-day experience — preset categories when adding a new subscription, that kind of thing
None of this is groundbreaking. It’s just something I wanted to exist, so I built it.
I’ll keep adding to it as I use it myself. Right now it’s solving my own problem, which is usually a good sign that a few other people will find it useful too.
Visit the free subscription tracker here
